Lager of the Lakes

Oberon won't be the only mini keg from Bell’s this summer. We are releasing four, limited edition mini kegs during the month of May to help raise awareness for organizations that support causes that are important to us and our President and Founder, Larry Bell. “These organizations or what they represent, helped me get through the Pandemic and some tough times. Some were also hit hard and could use some help,” said Larry Bell, Founder and President of Bell’s. “Bell’s will donate to each and so will I. We hope that these mini kegs will inspire everyone to get out and enjoy some of the treasures nearby and hopefully, help some great organizations if they can,” he added. Oberon mini kegs have been released annually for the past 21 years. This year’s design celebrates the North Country Trail, the longest, national scenic trail in the United States. Joining our American Wheat Ale mini keg on store shelves will be mini kegs of Lager of the Lakes, Third Coast Beer, and Tessie’s Golden Ale, a beer inspired by Larry’s Labrador Retriever, Tessie (such a good girl!). Tessie’s was previously released exclusively in bottles at the brewery’s General Store in downtown Kalamazoo. That mini keg will help raise awareness for the Midwest Labrador Retriever Rescue Association. “A lot of folks adopted pets over the past year, so if our choice doesn’t work for you there are many fine organizations all over the country. The idea is to inspire people to give back to a good cause that is close to them,” Bell said. The Lager of the Lakes mini keg will benefit from a partnership with the Alliance for the Great Lakes, a non-partisan organization that advocates for the Great Lakes and clean water. Third Coast Beer, a beer that has not been released for a few years, returns in this unique package to celebrate the Seul Choix Pointe Lighthouse in Michigan’s Upper Peninsula. Availability All four mini kegs have begun shipping and will arrive on store shelves soon (some may already have them). They are all available at our Bell’s General Store while supplies last. Check availability here.  Oberon mini kegs will be available across our distribution footprint. The others will only be available in some states. Availability for all mini kegs will be limited.  For more on these mini kegs, go here.  Merch promos Our online store will also be running promotional deals on exclusive merchandise from May 12th until May 26th. Oberon: 15% off Oberon hammock, adventures sheet & Oberon Kong coolers using the code OBMINI15 at checkout.  Tessie's: 15% off all dog products using the code TESSMINI15 at checkout. Third Coast Beer: 15% off Short Sleeve Kalamazoo Brewing Co. Tee and all water bottles using the code TCBMINI15 at checkout.  Lager of the Lakes: 15% off Men & Women’s Lager Tees, crewneck sweatshirt, button-up, globe & sticker using the code LAGERMINI15 at checkout.

Editor’s note: Only Michigan residents who are at least twenty-one (21) years of age are eligible to enter the sweepstakes. There’s nothing better than winding down after a long day, cracking open a can of Lager of the Lakes, and taking in all of the splendor of a Michigan sunset. You know what would be even better? Watching that sunset from Mackinac Island. We appreciate a good sunset when we see it, so we’re sending one lucky winner and a guest on a Grand Prize getaway! The Grand Prize consists of a 3-day, 2-night getaway to Mackinac Island, which includes $200 for ground transportation, $400 in spending money, and 2-night hotel accommodations (one-room, double occupancy) provided by Bell’s Brewery. Who knew vacationing in your own state would be so dreamy? To top it all off, an additional 10 First Prize winners will be selected to receive a swag pack, filled with goodies such as a Bell’s-branded Nalgene water bottle, key chain, and more. So how do you enter for a chance to win?  To enter via Facebook, post your photo in reply to our Lager of the Great Lakes post on www.Facebook.com/bellsbeer. To enter on Instagram and Twitter, tag us (@bellsbrewery) and include the hashtags #MichiganMomentEntry and #BellsBeer. Or, you can enter online here and tell us all about your Michigan Moment there. Make sure your posts are public so we can see them.  Alternatively, you can enter online here and tell us all about your Michigan Moment there. Get creative and get descriptive! Entry submission begins 7/1/19 at 12:00 AM Eastern Time and ends on 7/31/19 at 11:59 PM. Only legal U.S. residents residing in the state of Michigan who are twenty-one (21) years of age or older are eligible to enter. No purchase necessary. For more information, official sweepstakes rules can be found online here. With miles of sandy beaches and acres of enchanting forests, the Mitten’s beauty is second to none. With so many treasures to appreciate, we want to know what makes your #MichiganMoment. Maybe it’s strolling through Belle Isle, exploring Pictured Rocks, or competing in the Bayview Mackinac Race. Take us on your adventure and share your #MichiganMoment!

Give your mustard a serious upgrade with this lager-loaded recipe featuring Bell's Lager of the Lakes. Ingredients  1 cup yellow mustard seeds 1 cup black mustard seeds 3 cups apple cider vinegar 2 cups Bell’s Lager of the Lakes 2 cups ground mustard/mustard powder 1/2 cup molasses 1 cup sugar 1 TBS salt 1 TBS black pepper 1/2 TBS ground celery seed 1/2 TBS ground chipotle powder In the kitchen Soak the yellow and black mustard seeds in 1.5 cups of the vinegar and 1 cup of Bell’s Lager of the Lakes for 2 days or up to 1 week. After soaking, put the seeds and liquid into a medium sized sauce pan, add the rest of the vinegar and beer and remaining ingredients. Bring mixture to a boil and lower to a simmer for 15-30 minutes, or until mixture reaches a thick, gravy-like consistency. Serve with a pint of Lager of the Lakes and your favorite bratwurst, sausages, or charcuterie and cheese! [[{"fid":"7271","view_mode":"default","fields":{"format":"default"},"type":"media","field_deltas":{"1":{"format":"default"}},"link_text":null,"attributes":{"class":"media-element file-default","data-delta":"1"}}]]