First brewed: Third Coast Beer

Referring to the coastline created by the Great Lakes, Third Coast Beer was created before the craft beer market really took hold in the United States: people were afraid of beer called “ale.” Even though it is technically a Pale Ale, it was named “beer” to be more approachable. The original

Referring to the coastline created by the Great Lakes, Third Coast Beer was created before the craft beer market really took hold in the United States: people were afraid of beer called “ale.” Even though it is technically a Pale Ale, it was named “beer” to be more approachable. The original label set was a series of 24 different labels that traced a map of all 3,288 miles of the Michigan coastline, touching four of the five Great Lakes. TCB went to Larry's Library in 2017.